After spending ten years in the fashion jewelry industry, Joelle Kharrat felt a pull toward creating something more enduring and refined. Her passion for design, combined with her appreciation for the beauty of precious materials, inspired her to launch her first Fine Jewelry Collection — a natural evolution of her craft. In 2022, she opened the doors to her own jewelry studio in Beirut, a space where her vision could come to life with complete creative freedom.
Why Totems? In a world that often feels fragmented and divided, Totems serve as emblems of unity, strength, and continuity. They are more than just pieces of jewelry — they carry meaning, offering a sense of permanence in an ever-changing world. Each creation is also a tribute to Lebanon’s master artisans, whose talent, creativity, and meticulous skill transform every design into a work of art. Through Totems, Joelle celebrates not only the materials and the craft, but the heritage and resilience of the people behind them.