After a decade of remarkable success in advertising, earning numerous regional and international accolades, Nada Ghazal felt a resounding call to pursue a cherished childhood dream – creating her own jewelry brand that would resonate emotionally, possess distinctive design, and stand the test of time. Nada handcrafted her inaugural jewelry pieces, meticulously intertwining 18k gold strands with precious gemstones. In 2003, she proudly unveiled her debut collection of 25 intricately crafted pieces. The collection sold out within a remarkable three-day span, propelling an escalating demand for her jewelry and inspiring her to continuously innovate and design new creations.