HOORSENBUHS [pronounced horse-en-boo] is an American fine jewelry house and lifestyle brand based in Los Angeles. Since launching just over a decade ago, the company—known for its meticulously handcrafted rings, cuffs and Open-link chains—has become a quiet force in the luxury fashion world and beyond. Founder and Creative Chief Robert Keith, a former photographer, established HOORSENBUHS in 2005 with one special piece: a gold tri-link ring he created himself, despite having no formal background in jewelry design.
Drawing inspiration from ‘70s-era jewelry—substantive gold heirloom pieces meant to be passed on from generation to generation—the tri-link motif is now Hoorsenbuhs’ signature emblem, symbolizing strength, quality and continuous opulence. It can be found woven throughout each design, from weighty rose gold cuffs and 18K gold engagement rings, to platinum pavé chains and sterling silver padlocks.
With Hoorsenbuhs, Keith and Parker set out to create the next great American heritage brand—a company that transcends trends in lieu of classic craftsmanship. They see each piece as modern heirloom, designed to stand the test of time.